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Primabake Reinvents the Customer Experience by Bringing Baking Paper to Life

by Alizeé Degorce / June 11, 2025

An older man wearing glasses and a beige PRIMABAKE apron stands in a kitchen by a window, with small American and French flags and baked goods on the counter behind him. He is smiling, sharing his immersive baking paper experience.

At Papeteries du Léman (PDL), innovation goes hand in hand with experience. That’s why Primabake is proud to unveil a new kind of customer journey—one that goes far beyond the traditional plant visit.

Rather than offering a standard walkthrough of our production facilities, we’ve reimagined what it means to truly understand baking paper. The Primabake experience invites customers into a fully immersive exploration of our product—from its technical conception to its full life cycle. It’s a hands-on approach designed to bring the material, its purpose, and its value into sharper focus.

While lab tests and quality certifications are essential, they don’t always tell the full story. We believe that to fully grasp the performance and versatility of Primabake paper, one must experience it in the environments that matter most: real kitchens, with real challenges, and real expectations.

This unique experience encourages participants to step into the shoes of their end users. In a dynamic, guided setting, our guests don’t just observe—they engage. They become the cook, the baker, the decision-maker. It’s an opportunity to discover how Primabake supports consistency, creativity, and sustainability at every step.

“At PDL, we don’t just manufacture paper—we shape solutions that empower professionals,” said Patrick Sombret, Primabake Product Manager. “This experience brings our partners closer to what truly matters: the people who use our paper every day.”

Primabake’s customer experience is not about watching—it’s about doing. It’s a chance to better understand what makes a baking paper reliable, safe, and adaptable, all while gaining new insights into consumer needs and expectations.

For those who value performance, sustainability, and innovation, the Primabake experience is a journey worth taking.

For media inquiries or further information, please contact:
Alizée Degorce
Email: alizee.degorce@avere.pro
Phone: +33 698961146

For more information, visit primabake.com

About Papeteries du Léman
Papeteries du Léman (PDL) is a leading specialty paper manufacturer, known for its high-quality, eco-conscious products such as Primabake baking paper. With a century of papermaking expertise, PDL is committed to driving sustainable innovation and crafting reliable solutions for professionals in the culinary and packaging industries. Learn more at primabake.com

A woman with blonde hair, wearing a white shirt and beige apron, enjoys an immersive baking paper experience as she places paper onto a panini press in a kitchen with red cabinets and wood trim.
Two smiling men wearing glasses and beige PRIMABAKE aprons stand together in a bright kitchen, posing for a selfie. Surrounded by eggs and supplies, they enjoy an immersive baking paper experience as they prepare delicious treats.
Five people wearing yellow safety vests labeled VISITEUR stand together in discussion inside an industrial facility, with machinery and equipment visible in the background, creating an immersive baking paper experience.
Three people in yellow safety vests examine white granules in a factory setting. One holds a handful of the material, while another speaks into a microphone, possibly discussing an immersive baking paper experience.
Mini burgers with lettuce and fried eggs are displayed on plates, with cocktail sticks holding small flags. An immersive baking paper experience enhances the setup, while European Union, American, and French flags stand near a window in the background.

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